The Ruby Awards are presented each year by the Ohio Travel Association and Ohio Magazine. It stands for "Recognizing Uncommon Brilliance" in the travel industry, and what they consider to be "creative genius." The Grandview Chamber of Commerce won the Marketing Campaign category for their "Chamber Challenge" and were the only chamber among statewide travel and tourism organizations to have won!
Q: How was Vital involved in this project?
A: "Vital's role was to document the process from the beginning to the end. We realized that it was going to be a wonderful project that we needed to capture. My take on it is that if we couldn't tell the story through video that we would loose the ability to show how The Grandview Chamber really made a difference in the lives of the business community.
We captured the before and after of the make over with time lapse.
We interviewed key personnel that helped make it possible.
We interviewed Michelle and Marijon - the owner of The French Loaf.
We captured the reveal.
The mini documentary was the key promotional piece for the promotion of the Chamber Challenge and was the reason for winning multiple awards. What it means to Vital and to me is that we care about out community and when someone like Michelle has a vision and aligns people into her vision people can make a change in our community and in the world.
- Jason Clayton, Chief Marketing Officer, Vital Companies
Q: What does this award mean to the Grandview Chamber?
A: We are a very small chamber that accomplished something great with a zero budget. We competed against organizations with much, much larger marketing budgets. I think receiving the award validates even further the impact a small organization can have when a program is solid and well-managed. Personally, it was extremely exciting to receive this award in front of my old industry peers at the OTA. I've always held a little bit of regret for leaving the travel industry, but this was an exciting day to go back and win with my friends and ex-colleagues present."
- Michelle Wilson, Executive Director, Grandview Area Chamber of Commerce
With the Grandview Chamber's entry, they submitted the link to the video that Vital created to support the success of the project. Earlier this year, the Chamber Challenge won a Award of Excellence from the national industry organization, ACCE (American Chamber of Commerce Executives). Later this month, the project will be featured in a national publication highlighting "Chambers of Innovation."
Britny Sanders
Marketing Coordinator
bsanders@vitalcompanies.com
(614) 294 - 1306
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The Chamber Challenge is the name of the Grandview Chamber's pilot program designed to provide assistance to struggling local businesses. The French Loaf Bakery was the first beneficiary of this program. Vital and the Grandview Chamber channeled popular reality shows, like Restaurant Impossible and Bar Rescue, for inspiration on how to give the business a "makeover", and to create a video telling the story.
We captured the before and after of the make over with time lapse.We interviewed key personnel that helped make it possible.
We interviewed Michelle and Marijon - the owner of The French Loaf.
We captured the reveal.
The mini documentary was the key promotional piece for the promotion of the Chamber Challenge and was the reason for winning multiple awards. What it means to Vital and to me is that we care about out community and when someone like Michelle has a vision and aligns people into her vision people can make a change in our community and in the world.
- Jason Clayton, Chief Marketing Officer, Vital Companies
Q: What does this award mean to the Grandview Chamber?
A: We are a very small chamber that accomplished something great with a zero budget. We competed against organizations with much, much larger marketing budgets. I think receiving the award validates even further the impact a small organization can have when a program is solid and well-managed. Personally, it was extremely exciting to receive this award in front of my old industry peers at the OTA. I've always held a little bit of regret for leaving the travel industry, but this was an exciting day to go back and win with my friends and ex-colleagues present."
- Michelle Wilson, Executive Director, Grandview Area Chamber of Commerce
With the Grandview Chamber's entry, they submitted the link to the video that Vital created to support the success of the project. Earlier this year, the Chamber Challenge won a Award of Excellence from the national industry organization, ACCE (American Chamber of Commerce Executives). Later this month, the project will be featured in a national publication highlighting "Chambers of Innovation."
Britny Sanders
Marketing Coordinator
bsanders@vitalcompanies.com
(614) 294 - 1306
Subscribe to our email newsletter!
Facebook - Twitter - Instagram - LinkedIn - YouTube
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