1. Take Advantage of Preproduction
Preproduction is the most important investment in video production. Collaborate with a production partner to determine the best way to approach the production process and establish a strategic plan to make the project a success.
2. Let The Professionals Do Their Job
When working with a video production partner take advantage of their expertise during the early stages of the creative and storyboarding process. Most creatives are not video producers, so rely on the production partner's knowledge to align the creative ideas with production costs to stay within the budget.
3. Cut Through The Digital Clutter
Everyday more and more video content is being published on the internet and the new challenge for companies is how to cut through the clutter and be noticed. It's important to spend more time on the messaging and the creative process because consumers don't want to be sold to, they want to engage and identify with a brand that provides valuable information in a creative and authentic way.
4. Maximize Your Production Time
The cost of producing a professional video can be expensive and there is a lot of effort that goes into the actual production. Most production companies bill by half day or full day rates, so have a plan to capture additional interviews or b-roll footage if time permits.
5. Have A Distribution Strategy
If you are producing videos without a distribution strategy, you might as well light your money on fire. Uploading videos to Youtube or Vimeo and putting them on your website doesn't cut it anymore. Yes it's definitely part of the plan but not the only part of the plan. Think strategically and utilize all of your resources to increase your viewership. Twitter, LinkedIn, Facebook, Email Campaigns, Influencers, etc.
6. Pick The Video Platform That Fits Your Needs
Youtube and Vimeo are great platforms to promote and silo produced videos. Both have built in analytics to measure video statistics. Always link or embed videos from Youtube/Vimeo to other digital platforms like Twitter, Facebook, Blogs, etc. This will assist with better SEO rankings and become the primary source for analyzing video traffic.
7. Pay To Archive Your Footage
It's less expensive to pay for archiving then it is to reshoot an entire production because of video/data that is lost or misplaced. Most production companies will archive raw footage and projects files for a fee. This keeps all video data in one location and allows a production partner to have immediate access to edit content as needed and don't forget to keep a backup off site just in case!
Best,
Jason Clayton
Chief Marketing Officer
Vital Companies
jclayton@vitalcompanies.com
o. 614.294.1306
m.614.270.1500
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