Why Are Marketing Companies The Last Ones To Update Their Own Marketing?

So we are in the process of our own marketing audit trying to get our poop in a group.  You know website, email marketing, content marketing, social channels, brand consistency etc. I know I'm not speaking for all marketing companies but I have certainly worked with and for marketing companies that do fantastic work for their clients but do a terrible job of keeping up with their own marketing. We all get it, who wants to eat hotdogs if you work in a hotdog factory?  Clean your house, if you clean homes for a living? Since we are going through this process at the moment, I thought I would share some things that has helped us. 

1.  Create the Master Plan.

• Make sure you create a marketing plan that others can follow and take over if needed
• Measure twice, cut once- create an efficient process that is easily followed
• Measure the results- its not marketing if you can't measure it and be able to improve on it

2.  Become your own client.

• Put it through the same process you do for your own clients
• Determine the need, solution and implementation 

3.  Put a real number on it. 

• Track all of your hours it takes to accomplish your marketing objective
• That includes brainstorming, creative, production, delivery 
• Tracking expenses allows you to measure your ROI

4.  Make it as creative as you can.

• Everyone is inspired and amazed by creativity. 
• Clients pay lots of money for it because its a differentiator 
• It's what makes us want to binge on Netflix  
• It makes an average band like OK GO a lot better

5.  Keep it in house if possible.

• Make sure you have a handoff strategy- if you have the resources to do it yourself
• Treat it like a job- assign the responsibility to a team of people
• Train multiple people- incase of turnover or time off
• Make sure it's easily updated- most marketers don't write code

Here are our recent live action and motion graphics reels that came out of our audit.  Thanks for taking a look!  Hope this helps!

Give me a call to find out how Vital can help you with your next digital video campaign.

Jason Clayton
Chief Marketing Officer
jclayton@vitalcompanies.com
o  614.294.1306
m 614.270.5100