Tuesday, July 28, 2015

Invest In CD102.5, We Did!



Donate Here
























I got a chance to sit down and talk to Randy Malloy, owner and president of the station when we were filming some of the interviews for their IndieGoGo Campaign video.  We have personally known and been involved with the station since it started 25 years ago. There has been no other station in town like CD102.5.  What they have done to promote and spin local, regional and national acts is unprecedented in the Columbus radio market. What they have done for the Columbus community is even more impressive.  


When they called us to help produce some video's for their IndieGoGo Campaign we were happy to support such an Icon in our community.  



IndieGoGo Video

Watch Video Here

Randy Malloy
"Our initial goal is to raise $1 million, that would give us some stability to get some backing from a bank to finance the purchase of our radio broadcast license. If we did that we would make IndieGoGO History. If everyone in our listening area donated $25, we would be close to making our stretch goal of $5 million." 

Give me a call to find out how Vital can help you with your next digital video campaign.

Jason Clayton
Chief Marketing Officer
Vital Companies
jclayton@vitalcompanies.com
o  614.294.1306
m 614.270.5100




Humor Helps Promote Medical Campus In Pickerington




The Project
Drive online awareness for OhioHealth's new Pickerington Medical Campus opening in June, 2015 


The Creative- Any Closer And We'd Be In Your Backyard.
  • (2) 15 second short form videos to use for social media to drive call to action
  • (2) 45 second short form videos to provide additional messaging details with a call to action to watch the long form motion graphic video
  • (1) 90 second comprehensive motion graphic video that touches on all messaging points
"We knew that if we made the campaign funny more people would share it with their social networks," said Vitals Chief Creative Director Chris Kost.  
"We were really glad when the OhioHealth marketing team approved our creative because it was a different direction for them," said Katie Moorehead Vital's Production Manager.  
 View The Campaign Here
View Campaign Here

The Distribution- Paid & Organic

45 Day Campaign
  • Press Releases
  • Email Marketing
  • Facebook 
  • Twitter
  • Website
  • Youtube
  • Youtube - Preroll Ads 
  • Pandora Radio Ads

Give me a call to find out how Vital can help you with your next video campaign.

Jason Clayton
Chief Marketing Officer
jclayton@vitalcompanies.com
o  614.294.1306
m 614.270.5100